Domestic Coursework Student Recruitment Working Group

CSE Domestic Coursework Student Recruitment Working Group

Terms of reference

The College of Science and Engineering (CSE) is seeking to grow significantly its student cohort over the next five years. The purpose of the CSE Domestic Coursework Student Recruitment Working Group is to:

1. Develop a set of metrics that can be used to categorize incoming coursework students. Example characteristics may include interests, entry score, subjects taken in Y12, background knowledge etc.
2. Identify the different pathways by which students enter the university and the importance of each pathway to CSE, noting in particular diversity objectives.
3. Review all CSE courses in the context of the metrics and pathways identified above, make recommendations for modifications to existing courses and for new courses to better target particular student cohorts, and develop tailored recruitment strategies for the different cohorts and pathways.
4. From the above establish a set of key performance indicators for CSE courses that enable the College to monitor the success of its recruitment activities against agreed targets.
5. Develop a set of metrics to monitor student attrition and develop strategies to minimize.
6. Develop a set of metrics to identify students extending their studies at Flinders, identify opportunities to enhance this and develop strategies to promote further study in new areas.
7. Gather market intelligence for study areas related to CSE and undertake market research as appropriate.
8. Compile a list of existing University or College activities that relate to student recruitment, assess their effectiveness, make recommendations on how they may be improved and how they can be best leveraged by CSE, and for each activity make a recommendation as to who should be responsible for it within the College. Example activities include, Flinders OpenDay, STEM school outreach, the solar car.
9. Compile a list of external events related to student recruitment that CSE has participated in, assess their effectiveness, identify new events that may be beneficial for recruitment, and for each event make a recommendation at to who should be responsible for it within the College. Example events include the Asian Physics Olympiad, Tonsley Open Day, Science Alive.
10. Review existing marketing material related to CSE programs, make recommendations on how it might be improved and suggestions for new material. Example marketing material includes posters, brochures, flyers, key selling points, our web presence, video, social media etc.
11. Develop a plan for the oversight of domestic student recruitment in to the long term that includes dissolving this working group by end of 2019.

Composition and membership:

• CSE Vice President and Executive Dean (VPED): Chairperson
• CSE Director, College Services (DoCS)
• 4 CSE Teaching Program Directors (TPDs) (Ingo Koeper, Dylan Irvine, Anna Shillabeer, Sherry Randhawa, Karen Burke Da Silva)
• CSE Dean(Education)
• CSE Marketing and Communication business partner (Esther Sterk)
• Flinders Business Analytics (Julie Herraman or Luke Havelberg)
• Student Recruitment Representative (STEM outreach team) (Karen Brandon)
• STEM academy involvement? (Exec Team meeting 13/5/19 – remove STEM Academy from Membership)
• Peter Torjul, Director Student Recruitment (Exec Team meeting 13/5/19 – Sarah to invite Peter to become a member)

Meetings, reporting and minutes:

1. Meetings are to be held every month.
2. Core members are to appoint an appropriate proxy when they are not available to attend.
3. Any decision taken by vote requires a quorum of at least 50% core members.
4. Invitations to other stakeholders to attend meetings where appropriate are to be approved by the Chair.