All of the advertising campaigns you see in South Australia and interstate including, TV, cinema, radio, press, bus, billboard and bus shelter ads are managed by OCME. Online channels such as news services and the Flinders website also contain our campaign advertisements.
Flinders campaigns are planned, produced and executed with the aim of increasing the profile of Flinders University and appealing to our range of stakeholders including prospective students and their influencers, industry partners and other key collaborators.
Campaigns are run with an overall theme, providing a continual public presence for Flinders, with a focus on specific events and milestones across an annual calendar.
Campaign activities include:
- Semester 2 student recruitment (April-May)
- Open Day (June-August)
- Course Information Sessions (September)
- Semester 1 student recruitment (September-February)
While the campaigns are managed by OCME some of the work, including design is undertaken collaboratively with external partners and agencies.