The new Flinders University brand platform, Fearless, is a bold new position for the institution. This will be brought to life through a brand voice and visual identity that builds on the brand’s key strengths, while introducing new elements to ensure cut through and differentiation in market.
The Flinders University Fearless Brand Style Guide is the toolbox for Fearless, with initial rules and guidelines for applying the new identity visually, and reflecting the brand tone through our voice.
Importantly, this is not about defining every layout or piece of copy. It is about establishing a flexible platform with strong foundations, ensuring adaptability and cohesion across the diverse requirements of the institution.
This document will continue to evolve and develop as we collectively roll out the Fearless brand platform, identifying opportunities, troubleshooting, optimising and building a suite of assets that reflect our singular position.